Web Iikamo Ichi

Web Iikamo Ichi is a web platform that offers a monthly marché that used to be held at the store before the pandemic. Web Iikamo Ichi was started in June 2020 and is run by NPO Morinooto based in Aoba-ward in Yokohama city.

Through Web Iikamo Ichi, you can order groceries online and pick them up at the Morinooto office so that you can keep the distance from other customers. One of Morinooto grocery’s unique points is that they have many Yokohama-made products such as vegetables, bakery, flowers, and so on.

1.Promote local consumption

Morinooto mainly serves Yokohama-made products. The good thing for customers is that they sell those local products at a low price. They offer a first-come-first-served basis to 30 customers every month, but if you luckily get one, it would be a very good deal.

2.Create a good connection with customers

Online grocery shopping is fast and easy, but no communication makes your life boring, especially in this quarantine time. Morinooto staff is trying to communicate with customers using a message board to be in touch with the store even when you are not allowed to go to the store and talk in person.

3.Use less plastic

Morinooto offers customers to bring their own bags and ice packs to use less plastic. Also, they avoid extra plastic wrapping too.