Yamaha Motor Co., Ltd. (hereinafter “Yamaha Motor”) has announced that the second installment of its event series “PLAYERS for REGENERATION”—which seeks seeds of new business at the intersection of “play” and “regeneration”—will be held on Friday, September 25, 2026. The venue is YAMAHA MOTOR Regenerative Lab (Reje-Labo), the company’s co-creation space located in Minato Mirai.
Article Inc., the company behind Circular Yokohama, is co-organizing and producing this event series.
Reimagining the Future of Carbon Credit Use Through European Trends and On-the-Ground Measurement
This event focuses on forest-derived carbon credits and brings together practitioners involved in the procurement and selection of credits.
What criteria are other companies using to make decisions? Where is your own organization getting stuck?
Through guest talk sessions and participant workshops, this is a space for candid, peer-to-peer information exchange—including the stories that haven’t gone so well.
“High-quality credits—quality for whom?”
“We want carbon credits that are as high-quality as possible.”
When you think about it that way, what exactly should you look at to judge quality?
Certification bodies. Methodologies. Additionality, permanence, monitoring accuracy. Benefits generated for local communities. Third-party ratings. There are many possible reference points for making that judgment.
The challenge lies in deciding which of these to prioritize. Do you approach it from the perspective of your organization’s accountability, from the standpoint of the local forest and community, or from the angle of climate change mitigation? Even with the same goal of “high quality,” what you end up choosing changes depending on where you’re looking from.
This event will reexamine that notion of “quality” through three lenses: European regulatory trends, the realities of on-the-ground credit measurement, and the challenges faced by buyers. From there, participants will explore together—through dialogue—the future they hope to build through carbon credit use.
Event Overview
Title: The Carbon Credit Practitioners’ Candid Forum — What’s Causing Uncertainty, and What Would Help You Decide? | Reimagining the Future of Carbon Credit Use Through European Trends and On-the-Ground Measurement [PLAYERS for REGENERATION Vol.2]
Date & Time: Friday, September 25, 2026, 5:00 PM–8:45 PM (Doors open at 4:30 PM)
Venue: YAMAHA MOTOR Regenerative Lab (Reje-Labo) / Yokohama Symphostage West Tower, 9F
Nearest Stations: Approx. 2-minute walk from Shin-Takashima Station (Minatomirai Line) / Approx. 8-minute walk from Yokohama Station (JR / Municipal Subway)
Capacity: 25 participants (advance registration required; lottery may apply if oversubscribed)
Admission: ¥1,500 (includes zero-waste light refreshments)
Registration: Please register via the Peatix page
※ Participants must be 18 years of age or older. Please note that children may not accompany attendees due to the nature of the event program. Thank you for your understanding.
This Event Is Suited For
- Those considering the procurement or evaluation of forest-derived carbon credits
- Those currently involved—or previously involved—in carbon credit procurement, selection, or internal approval processes at their organization
- Those involved in the evaluation or review of credits or carbon-related matters from an investment or financial perspective
- Those involved in credit trading or procurement at trading companies or similar organizations
- Those who feel uncertain about how to publicly disclose offsets or how to prepare supporting evidence
- Those who have been quietly wondering, “Are our internal standards really good enough?”
What You Will Take Away
- A sense of the timeline for what is happening in Europe right now and how it is likely to ripple through to Japan
- Knowledge of how the data underlying forest credits is actually measured and produced in the field
- Insights—available only through direct dialogue—into what criteria other companies’ practitioners are using to make decisions
- A clearer picture of your organization’s challenges traced back to their root causes, and the outline of a future you want to work toward
- Peers you can consult with who are in the same position
Guest Talk Sessions
Where and How Was That Credit Created?
The first guest speaker in the opening talk session is Megumi Ito (Megumi Ito), Executive Officer for Global Business at Article Inc. and a member of the editorial team at IDEAS FOR GOOD, a magazine dedicated to ideas for a better society. Speaking from her experience covering European sustainability trends, she will discuss the fundamental role of carbon credits in corporate sustainability transitions, what companies on the ground are now being asked to do, and how they are responding—from a perspective that is neither seller nor buyer.
The second speaker is Joji Yoshida (Joji Yoshida) of Yamaha Motor’s New Business Operations Division, who leads the forest measurement service “RINTO.” He has long been involved in the digitalization of natural environments through forestry and forest consulting and GIS fieldwork. He will speak from the perspective of someone who understands what happens before data becomes a number—how the figures that underpin carbon credits are actually produced.
For forest-derived credits, the starting point is measuring the forest. What area is measured, by what method, and to what level of precision? Where does actual measurement end and estimation begin? These are the steps that exist before anything becomes a number. RINTO uses laser measurement by unmanned helicopter and AI analysis to convert forest conditions into data. At the event, participants will learn exactly what is being measured in the field and to what extent. When you can see how measurement works, your own definition of “high quality” becomes more concrete.
What Are Practitioners at Other Companies Looking At?
What criteria is your organization using to make decisions? Where are you getting stuck?
Following the opening talk session, there will be time for dialogue among participants. What do you hope to achieve through carbon credit use? And what is standing in the way right now? Participants with similar challenges will form teams to explore how to overcome those barriers and envision what lies on the other side.
Facilitation will be handled by Article Inc., a professional in designing and running collaborative dialogue spaces, with extensive experience leading co-creation projects involving corporations, local governments, and NPOs.
Bring your own decision-making criteria and the uncertainties you’re currently wrestling with, and let’s sharpen our eye for carbon credit “quality” together—and explore what kind of future we can envision beyond that.
Schedule
● 4:30 PM | Doors Open / Registration
● 5:00 PM | Opening
Introduction to the event series, self-introductions
● 5:15 PM | Guest Talk ① | Megumi Ito (Article / IDEAS FOR GOOD) ※ Online presentation
· The fundamental role of carbon credits in corporate sustainability transitions
· What companies on the ground are now being asked to do, and how they are responding
· What is being labeled greenwashing, and how are companies making judgment calls
● 5:35 PM | Guest Talk ② | Joji Yoshida (Yamaha Motor / RINTO)
· Why Yamaha Motor is working on forests and carbon credits
· What is being measured in the field and to what extent, using unmanned helicopter laser measurement and AI analysis
· How that connects to brand value for purchasing companies
● 5:55 PM | Cross-Talk & Q&A | Ito (online) × Yoshida
· The level of evidence Europe is beginning to demand, and where current measurement capabilities actually stand
● 6:30 PM | Dialogue Workshop (90 minutes)
Starting from individual reflection, expanding to pairs and then teams.
· Individual writing, then paired exchange (6:30 PM–)
What do you hope to achieve through carbon credit use?
If that were realized, how would society change?
· Form teams of 2–4 people with similar challenges (6:50 PM–)
What is standing in the way right now?
Where does that barrier come from?
· Teams present their findings to the full group (7:35 PM–)
How to overcome those barriers, and what the future looks like on the other side
● 8:00 PM | Closing
● 8:05 PM | Networking Reception (sustainable light refreshments and drinks provided)
RINTO team members will also be in attendance
● 8:45 PM | End
Speakers
Megumi Ito (※ Presenting online from London)
Executive Officer for Global Business, Article Inc.
Based in London. Completed a graduate degree at Hitotsubashi University’s Graduate School of Social Sciences. During her studies, she researched public and green spaces in global cities across Asia, including Tokyo, Singapore, and Hong Kong, before going on to work in project management at a firm specializing in office interior design. She currently covers and communicates European sustainability and circular economy trends, and also writes reports and delivers lectures. At this event, she will present real-world examples of the decisions European companies are currently facing.
Joji Yoshida
Group Leader, Business Planning Group, New Business Operations Division, Yamaha Motor Co., Ltd.
At forestry and forest consulting firms and GIS vendors, he has been involved in the planning and development of digital solutions for natural environments, including river DX and mountain disaster DX using cloud services. He currently leads the development of forest resource analysis technology using data from unmanned helicopter laser measurement and AI, as well as work related to natural capital and carbon credits.
Moderator & Facilitators
Ryuhei Oishi (Ryuhei Oishi)
Sustainable Business Designer, Article Inc.
Graduate of University College London, where he studied architecture alongside philosophy and anthropology, exploring concepts of life and time. After returning to Japan, he worked as a childcare professional, developing an educational perspective and skill set.
He currently leads next-generation education initiatives, sustainability awareness and capacity-building programs for corporations, and event and community-building projects. He designs processes of change and receptivity through an educational lens.
Having been connected to the ocean since childhood, he is also deeply committed to marine issues.
Representative of sakana harbour. Head of the Marine Education and Communication Course at Japan Sakana Vocational School.
Natsumi Nishiyama (Natsumi Nishiyama)
Co-creation Process Designer, Article Inc.
She facilitates “Future Sessions”—creative, cross-sector dialogue spaces—supporting corporations and local governments in developing visions and long-term strategies, as well as collaborative action across citizen, government, and business sectors.
She leads CURULY LAB, a co-creation platform that advances circular design from a consumer perspective, and Zero Carbon Drinks, a sustainability co-creation session where participants enjoy zero-carbon sake while engaging in dialogue.
Yuki Sakamoto (Yuki Sakamoto)
Article Inc.
He facilitates “Future Sessions”—creative, cross-sector dialogue spaces—supporting corporations and local governments in developing visions and long-term strategies, as well as collaborative action across citizen, government, and business sectors.
He leads projects focused on the regeneration of natural environments and local communities, including “Traveling Living Things University!”—a community-based regenerative tourism initiative in Ikuwa Village, Nagano Prefecture, aimed at achieving nature-positive outcomes and building second hometown connections. He also independently manages a community dedicated to reviving abandoned tea fields in Umegatō, Shizuoka.
About the Organizers and Producers
YAMAHA MOTOR Regenerative Lab (Reje-Labo) | Organizer
Reje-Labo is a co-creation space operated by Yamaha Motor Co., Ltd. under the theme of “Regeneration.” As an experimental ground for exploring the future of people, nature, and cities, it is a place where individuals from diverse backgrounds come together and ideas for the future take shape.
Facility information: https://www.yamaha-motor.co.jp/regenerative-lab/
RINTO (Yamaha Motor)
An initiative to measure forest conditions with high precision and convert them into data. RINTO aims to answer the question of whether a given credit is truly trustworthy—from the data side.
https://www.yamaha-motor.co.jp/ums/forest/
Article Inc. | Planning & Operations
Article Inc. was formed in June 2026 through the merger of Harch Inc.—operator of IDEAS FOR GOOD, a sustainability-focused media platform—and FutureSessions Co., Ltd., which has led co-creation projects for corporations and local governments. The company brings together an editorial perspective honed through tracking debates around greenwashing and environmental claims, and facilitation expertise built through designing and running dialogue spaces, to plan and produce this event.
https://artiql.jp/
About the Sustainable Refreshments: WiLLD
WiLLD is a coined word combining “Will” (intention / the future) and “Wild” (nature / the untamed).
Partnering with ten contracted farms in western Kanagawa Prefecture, WiLLD serves original organic dishes that put seasonal vegetables in the spotlight, paired with fermented condiments and spices.
【Reference Page】[9/25 @ Yokohama] The Carbon Credit Practitioners’ Candid Forum — What’s Causing Uncertainty, and What Would Help You Decide? | Reimagining the Future of Carbon Credit Use Through European Trends and On-the-Ground Measurement [PLAYERS for REGENERATION Vol.2] | Peatix
【Related Article】[6/26] Yamaha Motor Launches “PLAYERS for REGENERATION,” an Event Series for Rethinking Work Through the Lens of Play and Regeneration
【Related Article】Purposeful “Play” as a Seed of Regeneration: The Future Yamaha Motor and Harch Are Co-Creating Through “PLAY for REGENERATION”
【Related Article】[5/29] Semba, Hakuten, and Yamaha Motor Discuss Upcycling and Co-creation at Talk Event “PRODUCT REGENERATION”
