AppliQué is an apparel brand. They collect pieces of used cloth and upcycle them into bags and other things. Although they have been selling those items online since they started their brand in 2017, Covid-19 prevents them from continuing their business because they cannot get together and hand-make their products even though the amount of used cloth is still increasing during the pandemic.
Then, AppliQué started a new outlet market called “Meguru Nuno Ichi (Circular cloth Market)” in June 2020. The concept of Meguru Nuno Ichi is to connect waste and joy. Instead of producing new products from used cloth, they attempt to sell cloth so that people can sew and hand-craft on their own during the quarantine time.